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> In Japan, it sold for 2.6 million yen, but in the United States, it retailed for $40,000, a significant markup. To be fair, shipping them across the Atlantic and then throughout the United States must have been expensive.

Yes, I imagine the cost of shipping something from Japan to the States across the Atlantic would be nothing to sniff at.



Sea transport is really cheap in bulk. Somehow Japanese cars didnt fetch $15K premium after crossing the pond in the nineties.


The OP's point was more that the Atlantic is the wrong pond to ship across from Japan :)


Sony's competitive disadvantage was it found the Northwest Passage before others.




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