Apple watches have the highest marketshare in a lot of the world's markets. According to this analysis[1], watchOS (Apple watches) make up around half of all smartwatches used in Europe. Global sales puts Apple around 20-30% market share, with brands like Samsung and Garmin around 8% [2]. I haven't found good US-only statistics to show what the market share is of watchOS is, but I'd imagine its probably close to 50% or more.
I do agree though, anecdotal experiences will vary depending on the kind of people you hang out with. For the people I know heavily into running and cycling, brands like Garmin are over represented. Meanwhile lots of other consumers practically don't even know these are options.
I do agree though, anecdotal experiences will vary depending on the kind of people you hang out with. For the people I know heavily into running and cycling, brands like Garmin are over represented. Meanwhile lots of other consumers practically don't even know these are options.
[1] https://www.mordorintelligence.com/industry-reports/europe-s...
[2] https://scoop.market.us/smartwatch-statistics/